pantallas led – Page 4

20 November, 2014 By admin Leave a Comment

How to look after your customers: The Metropolitan case

Activity in a sports and wellness centre is frenetic: What activities can I do today? What time are the Pilates classes? When are the padel courts free? Is the solarium open? Thanks to a Mondo LED screen, the Metropolitan club has achieved, in its second centre in Zaragoza – the Metropolitan Paraiso -, the perfect balance between responding to the information needs of its users and a non-invasive communication strategy.

The new Metropolitan club of Zaragoza, which has recently opened its doors, has a large fitness room, more than 800 hours a month of led activities: cycling, indoor and outdoor swimming pools, padel and tennis courts, solarium,… The volume of activity is really high and a LED screen will become the best ally to respond immediately and in real time to the questions of the centre’s users.

Mondo completed the installation of the 10 square metre LED screen last September. The device is extremely light and flat, measuring just 55 millimetres thick. It is very silent as it is equipped with a novel heat dissipation system and does not need any fans, and its consumption represents considerable energy saving.

Apart from practical information, the screen installed by Mondo also allows the club to broadcast television channels, launch promotions and offers, insert advertisements,… but the Zaragoza users will not be the only ones to enjoy this service: Metropolitan is already thinking about buying LED devices for its others centres. A meticulous customer service deserves this.

27 August, 2014 By admin Leave a Comment

LED technology, the latest in interior design

Some years ago, LED technology came to the advertising sector to stay, replacing the traditional hoardings. Since then, there have been many sectors that have wanted to tap into its multiple potentialities and take them to its terrain.

Obviously, interior design could not be left behind; moreover, the natural evolution of the use of LED technologies lies in the decoration and communication of shops, both big and small.

LED screens and panels are, in fact, an excellent way of decorating any type of space, no matter regardless of whether the establishment is public or private.

Technically speaking, there is nothing but advantages: they hardly require maintenance, they have a much longer life cycle than the old plasma screens, they are more ecological and they consume much less.

And, not only that. LED technology has more and more applications in decoration, from landscaping to themed settings (Christmas, for example), although perhaps the most attractive of them are the LED cubes, that permit depicting objects, backgrounds and creating motion effects in a three-dimensional space, and lighting for aquariums (or even, their recreation on an LED screen).

Of course, we must not forget, either, the special touch that colour changes in lighting or the combination of straight and curved lines give any space. A real phenomenon that has been called “audiovisual interior design”.

A whole world of possibilities that will surely continue to evolve in coming years. But one thing is sure and that is that LED technology will continue to surprise us with its new and innovative possibilities, to improve our lives and enrich our environment.

5 August, 2014 By admin Leave a Comment

Technological evolution of giant LED screens

Over the last 20 years, the evolution of large format LED screens has been incessant. Since the first LED screens to the current giant screens, which permit broadcasting images in high-definition (HD), the changes and improvements in LED bulb technology have led to a more than significant quality.

At the beginning of the 90s, the first screens comprised of LEDs had 16 and 256 colours and the pixel separation was so big that their function was limited to the reproduction of simple animations, never a clear image or with optimal resolution quality.

With the arrival of the new century and the evolution of the efficiency of the LED bulbs that form the pixels, the giant LED screens and their quality improved significantly with respect to the screens from the previous decade. In the year 2000, 16 million colours were reached and therefore the possibility of giving support to broadcasting videos with a higher quality than that offered by the first LED screens in the 90s.

The reduction of the pixel size and, thus, the possibility of increasing their number per square metre, is the main objective of manufacturers to increase the resolution quality of the image. In the mid-2000s, the LED bulb technology achieved was able to reproduce more than 4 trillion colours, which permitted configuring tailor-made LED screens with a greater pitch (density of pixels per square metre) than their predecessors, which resulted in an increase in the image resolution.

Currently, LED technology has managed to develop and combine the virtual pixel with the real pixel and, therefore, increase the resolution of the image, being able to broadcast video in HD quality. Other factors that have led to the increase in image quality of LED screens today have been the improvements in resolution and pitch, the new types of LED bulbs such as the SMD or Through Hole or the feat of having managed to reproduce 281 trillion colours. Furthermore, these advances have permitted the creation of customised giant LED screens according to the client’s needs.

21 July, 2014 By admin Leave a Comment

The LED screen that the Brazil goalkeeper would have liked

A professional football goal measures 7.32 m wide by 2.44 m high. Julio Cesar, the goalkeeper of the Brazil team in the 2014 World Cup would have undoubtedly preferred to have to defend a goal with the dimensions of the LED screen that Mondo has installed in the new premium shop of Soloporteros in Bilbao. Located in the establishment’s Adidas space, the LED screen measures 3.46 m wide by 1.92 m high; smaller than a goal, yes, but no less impressive.

With a total graphics surface area of 6.64 m², the Mondo LED screen acquired by Adidas for the space in the new Soloporteros shop is equipped with high-brightness SMD technology. It also uses encapsulated LEDs with ‘black face’, which improve the contrast. The people from Bilbao have been enjoying this Mondo screen since 19 July, the day when the shop was opened, a shop with more than 500 m² in the centre of Bilbao, in Alameda del Doctor Areilza. Two mythical former players of the Athletic Club, Jon Perez ‘Bolo’ and Edu Alonso, manage the shop.

This type of screen enables shops to communicate in a faster, more dynamic and attractive manner than with traditional supports such as billboards. The activity does not matter: Such different types of establishments as furniture shops, boutiques, cosmetics or car dealers have also started to use LED screens as a communication channel to appeal more to their clients. Inside the actual shop, in shop windows, on outer facades or monopole formats, LED screens are already essential elements in the marketing strategies of many brands.

3 July, 2014 By admin Leave a Comment

Emblematic urban spaces with LED screens

If anyone were to name Piccadilly Circus or Times Square, the first thing to come to mind would be a night scene full of light and colour thanks to LED screens. The same thing happens with Shibuya, the district with the most iconic streets of Tokyo. Three large spaces in three large cities with something in common, light at night. Until not so long ago, this night light was provided by hundreds of neon adverts that lit up and attracted millions of visitors. Many of these adverts became icons of these urban spaces.

With the arrival of the LED, the majority of the neon signs passed on to a better life and were replaced with this more versatile and economical technology. Even so, despite being more dynamic and attractive, they were only really illuminated adverts. The next step was to take the leap to the large format LED screens, thanks to the technological improvement in the image quality, achieving great resolution both during the day and night.

The facades of buildings in these three large urban spaces have been covered with giant LED screens of endless sizes and shapes. Thanks to their enormous versatility, the screens are something more than a publicity support, which is what the neon signs were. They permit publishing adverts that go beyond the simple illuminated logotype; they can be advertising spots just like the ones that can be seen on a domestic television, information in real-time or specifically created video montages to be broadcast on the screen is.

The possibility of using curvilinear LED screens (concave or convex) has also meant that the shapes of the facades of the most emblematic buildings of these spaces have not been an impediment to installing any size or layout of LED screens.

Piccadilly Circus, Times Square or Shibuya are three clear examples of how LED screens can be something more than an advertising support. They can also be decorated, providing them with personality, offering the possibility of interacting with passers-by and drawing their attention, giving information in real-time and even becoming an icon that makes these places recognisable all over the world.

At Mondo, we are aware of this great potential and therefore we offer a wide range of LED screens adapted to the facades of buildings, in many different sizes and with the possibility of configuring them according to the shape of the space.

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