The long relationship between the cinema and giant screens

The cinema has always tried to prepare for the future and its technology, guessing what the world will be like in future decades. There are many science-fiction films where we can find flying cars, spaceships and other more “realistic” innovations.

One of these is, undoubtedly, the use of giant screens for advertising in urban areas. Everyone is sure to remember that oriental girl who appeared on the giant screen of Blade Runner, or the advertising in holograms of Minority Report.

These are perhaps the two most typical examples and that come to mind, but they are not the only ones. This same omnipresent advertising, with giant screens as support, can be found in films that address a younger audience, such as Wall-E.

But the relationship between the cinema and giant screens goes much further. In the Hunger Games they are used to broadcast the fight for survival of the “chosen” young people to all the districts of Panem. And you are bound to remember that famous scene from the Clockwork Orange or the predominant role that LED screens have in the battle of the Avengers in the middle of Manhattan.

Perhaps the cinema has failed in many of its futuristic forecasts, but we are sure that it has not done so in the case of giant screens and the many different possibilities that these offer. Either as an advertising, information or decorative means, LED technology still has a lot to say, especially in terms of urban spaces.